Last month, America makeup brand Maybelline hosted DJ, musician and Maybelline's It Girl, DJ Cuppy at the Accra Mall Food Court for its Maybelline X Cuppy Meet n Greet. The makeup and music event held at the Accra Mall Food Court gave beauty enthusiasts the unique opportunity to shop for their favourite Maybelline products while watching DJ Cuppy's performance.
"DJ Cuppy has been signed as our IT Girl because she is an embodiment of the Maybelline DNA Brand. She is energetic, passionate, has youth appeal, versatile and represents women empowerment in an industry dominated by men. Hence it was important that we bring our IT girl closer to our consumers," shares Aretha Yorke Sabeng who is Business and Brand Manager for L’Oreal West Africa,
Highlights from the evening include DJ Cuppy performing for the first time her hit song Abena featuring Ghanaian hit singer Kwesi Arthur, signing autographs, and free cocktails all night. There was also an installation of yellow cab props for pictures which is significant of Maybelline New York.
DJ Cuppy duties as Maybelline IT Girl include acting as brand ambassador for the major American makeup brand and subsidiary of French cosmetics company L’Oréal. Maybelline boasts of a wide range of over 200 makeup products all available in about 129 countries worldwide.